Several years ago a food truck or trucks are used for selling food only to serve the contractors working to build houses and repair roads. Because they are far from places to eat and did not have much time for lunch. Also the price is too cheap.
But now there are food trucks are everywhere, on the edge of the highway, near the shops, in parks, on the hospital grounds, even in schools. In a matter of months, it spread everywhere like mushrooms in the rainy season. Evenly distributed throughout the United States. No wonder the food trucks entered the list of the Top Trends in 2011 in the National Restaurant Association survey.
Unlike a restaurant or tavern who are limited in some way or sidewalk at the train station, a food truck is more "free." Can parking allowed anywhere origin and move anywhere, anytime. That's why since last year started a food truck ogled by many food companies to peddle their products. With a system of 'selling around', the product easily introduced to the public without worry thinking about the cost of advertising.
"Marketing strategy is more successful because the buyer more quickly know and be able to see, buy and feel it," said Beth Lawrence, chief marketing La Cense Beef in Manhattan. In addition to lower prices, the presentation is also fast, so that the buyers did not hesitate to try new food products.
As new products from the Heinz Company, Heinz Dip & Squeeze ketchup, specifically sold at the food truck that is designed attractive with big writing Heinz ketchup Road Trip. The manager admitted the result is very satisfactory. They will even use this concept to advertise products further. To can be found easily, they are using Twitter to tell the buyer, the place and where they are located.
So what about hygiene? Some comments said he did not agree with the increasing number of food distribution truck. The reason is not so clean and healthy. Like the diner, the food truck owners said that they also pay attention to ventilation problems due to cooking in the car, regulate waste disposal and cleanliness in it.
The plan this year in Los Angeles will be held Sidak (unannounced) to provide an assessment of the cleanliness of the health department. Values A, B, or C will be given to a food truck that. Los Angeles is the center of many food trucks and the numbers will continue to grow.
With more and more attention to comfort and cleanliness of food trucks, snack no longer just a snack, but entertainment as well as some of them now include something that is attracting buyers, such as live music quizzes or games with prizes that attract and discounts for loyal customers.
But now there are food trucks are everywhere, on the edge of the highway, near the shops, in parks, on the hospital grounds, even in schools. In a matter of months, it spread everywhere like mushrooms in the rainy season. Evenly distributed throughout the United States. No wonder the food trucks entered the list of the Top Trends in 2011 in the National Restaurant Association survey.
Unlike a restaurant or tavern who are limited in some way or sidewalk at the train station, a food truck is more "free." Can parking allowed anywhere origin and move anywhere, anytime. That's why since last year started a food truck ogled by many food companies to peddle their products. With a system of 'selling around', the product easily introduced to the public without worry thinking about the cost of advertising.
"Marketing strategy is more successful because the buyer more quickly know and be able to see, buy and feel it," said Beth Lawrence, chief marketing La Cense Beef in Manhattan. In addition to lower prices, the presentation is also fast, so that the buyers did not hesitate to try new food products.
As new products from the Heinz Company, Heinz Dip & Squeeze ketchup, specifically sold at the food truck that is designed attractive with big writing Heinz ketchup Road Trip. The manager admitted the result is very satisfactory. They will even use this concept to advertise products further. To can be found easily, they are using Twitter to tell the buyer, the place and where they are located.
So what about hygiene? Some comments said he did not agree with the increasing number of food distribution truck. The reason is not so clean and healthy. Like the diner, the food truck owners said that they also pay attention to ventilation problems due to cooking in the car, regulate waste disposal and cleanliness in it.
The plan this year in Los Angeles will be held Sidak (unannounced) to provide an assessment of the cleanliness of the health department. Values A, B, or C will be given to a food truck that. Los Angeles is the center of many food trucks and the numbers will continue to grow.
With more and more attention to comfort and cleanliness of food trucks, snack no longer just a snack, but entertainment as well as some of them now include something that is attracting buyers, such as live music quizzes or games with prizes that attract and discounts for loyal customers.
